Awards: 2005 Institute Honor Award for Regional and Urban Design
Recipient: Goody, Clancy & Associates: Herb Nolan, Ben Carlson, Ron Mallis and Geoffrey Morrison-Logan (left to right)
Project: North Allston Strategic Framework for Planning; Boston
Client: Boston Redevelopment Authority; Boston
Photo: Goody, Clancy & Associates
 

   
 
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Leading Your Profession

by Andrea Cohen Gehring, FAIA, LEED AP
 



One of the greatest advantages of leading our profession is that you are constantly gaining valuable knowledge and experience. By interacting with others and sharing information, you continue to learn new things and grow as a person and as a professional. As an added benefit, your presentation and speaking skills will improve substantially.

Becoming a respected leader in the design profession doesn’t happen overnight. It takes a lot of hard work, commitment, and determination. I recommend that you focus on a specific area of the design profession where you have passion. That way, your inner leader will emerge a lot easier. Yes- you, too, can rise up and become a forceful leader in the profession!

Of course, a strong foundation upon which to build is useful also. Attending an excellent design school, having meaningful work experience, and gaining valuable tutelage from mentors who really care are the critical building blocks of this foundation. I was fortunate to have had all three. In general, becoming an effective leader in the profession happens in 3 phases.

Phase I: School Years
Your journey towards effective leadership begins during your formative school years. Some of you knew you wanted to be architects in high school, and aimed for well-regarded institutions of higher learning. Your leadership prowess may have begun during this time as a student body officer, yearbook editor, or sports team captain. Once in college, it took a lot just to get organized, whether you were commuting or living on campus. Many of you had to work while attending classes and completing grueling coursework and studio projects. Nevertheless, some of you may have been involved in campus organizations like the local American Institute of Architecture Students (AIAS) chapter, and began to bring your burgeoning leadership skills closer to the professional arena.

Phase II: Early Career
After graduating from college and joining the workforce, it is time to pay some dues and gain valuable experience. Yes, it seems like there’s barely enough time to eat and sleep! You’re working long hours, studying for and taking those licensing exams, and for some of you, even starting your families. It seems difficult, but during this time you need to plant your leadership seeds by getting involved in your local AIA chapter and/or other professional organizations. You may start out as a member at large, not necessarily serving on boards or committees. A good place to start is the AIA Young Architects Forum Advisory Committee, where you will interact with your peers nationwide. These are critical exploratory years, where you will begin developing your network and getting to know people outside the office at a professional level. Whatever you do, you need to find time to “just do it!”

Phase III: Established Professional
You’ve paid your dues, and now have begun to hit your stride! Your credentials are strong. You probably are a senior level project manager, designer, or perhaps a principal. You may even have started your own office. Your family may be well underway. You’re flying high, and now you can really begin to make a difference! You may be on the board of your local AIA chapter, or actively engaged with AIA National-level committees. Or, you may have accepted leadership roles in philanthropic and charitable causes.


Finding the Time to Lead
No doubt, the critical challenge that we all face throughout our careers is: How do I juggle my professional leadership responsibilities with my ever-increasing workload and family obligations? There really isn’t a magic formula for discovering that perfect time management strategy. Simply put, you must accept the fact that leadership activities will take time. Committee meetings, workshops, lectures, events, and conventions will take up your evenings and even your weekends. But if you think of it as part of your being, as an aspect of your existence, then it becomes more than simply an “extracurricular” activity that you must squeeze in. Becoming an effective leader in the profession is really a state-of-mind. Treat it like brushing your teeth!

Leading with Passion
If you’re involved in something that feeds your passion, your leadership activities will become something that you HAVE to do – not in terms of obligation, but rather in terms of personal desire. Think of the marathon runner who is passionate about fitness and absolutely MUST find time to run 5 miles every day. Become a leader in an arena of strong personal interest to you, whether it be design, sustainability, documentation, codes, or practice issues. Or, become a leader in the charitable cause that means something to you personally. Even if it’s not related to design and construction, you will be admired by fellow volunteers as a leader who also is a design professional.

Effective Leadership
You have acknowledged the critical importance that leadership has to your career and to the profession, and have found the arena that stirs your passion. Now you need to become an effective leader – someone who can get things done. To do that, you must motivate your team of volunteers, all of whom have the same time constraints as you. Here are some general guidelines to help you lead effectively and achieve concrete results:

  1. Take on only what you can handle. If you think you might be overwhelmed by the responsibilities of the leadership position that you’re offered, volunteer for a smaller role.
  2. Recruit well-organized multi-taskers who you know are able to juggle family and work obligations in addition to those of your committee or organization.
  3. Convince your team that volunteering is a privilege, not a right , and that performance expectations are high. Ask them to be upfront and forthright about their abilities to devote the necessary time and energy to your committee.
  4. Make clear-cut assignments, check-in frequently, and hold your team members accountable. If someone is having problems following through, have a discussion with that person and reiterate your performance expectations. Make adjustments to assignments if necessary. If lack of follow-through continues, ask him or her to leave your committee.
  5. In meetings, conduct focused discussions that result in tangible, attainable action items. Avoid lofty ideas that may seem desirable but be impractical to execute.

As a leader, you provide a valuable service to the profession. You help to keep it vital by promoting interaction and the exchange of ideas. Equally important, you serve as a valuable example and mentor to young colleagues, providing them the critical building blocks necessary to their own leadership development.

Remember, you were mentored and given opportunities. Now it’s time to give something back!




Andrea Cohen Gehring, FAIA, LEED® AP is the Design Partner at WWCOT, a 160-person, full-service architectural firm with offices in Santa Monica, Riverside, Palm Springs, and Modesto, California, and Shanghai, China. She served as the 2005 Chair of the AIA/National Practice Management Knowledge Community Advisory Group. Currently, Andrea serves as a Regent of the California Architectural Foundation and represents the School of Architecture as a member of the USC Alumni Association Board of Governors. She also has served on the AIA/Los Angeles Chapter Board of Directors.